Making the Brand Promise
The questions a company must ask to create a brand promise sound short and sweet, but effectively answering them requires intense and lengthy discussion about what the company means on the deepest level: how it does what it does, what the feel of working with the company is, and what kind of character the company has.

Specifically, a company needs to answer these four questions to begin developing a brand promise:

• What is the value proposition of the company to its constituents?
• What are the points of parity and differentiation between the company and its competition?
• What are the attributes (the values/beliefs) of the company’s brand?
• What, then, is the company’s brand promise?

The Company’s Value Proposition
Established companies developing brand promises should think about the company’s history and reputation in developing a value proposition for their brand. New companies should consider what they’d like the history and reputation of the company to be.

In considering the company’s value proposition, companies should not fall into describing what the organization does. Instead, they need to consider the benefits they provide.

Our personalized service gives you more choices for success. From our exclusive brands and partnerships, to the expertise of our team we’ll make your vision a reality.

Manufacturing In a fiercely competitive global marketplace, innovation alone is no longer enough. Accordingly, our manufacturing network is working to create a competitive, effective, and sustainable manufacturing research-to-manufacturing infrastructure. The goal: enable the industry and academia to solve the “scale-up” challenges that are relevant to industry.

It is a form of communication between us and our customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. The Four P’s of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.